REDWAVES — PRIVACY POLICY
Last updated: 30 September 2026
1. About This Privacy Policy
Redwaves respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, contact us or purchase a product from us.
Redwaves is a trading name of Infiniteaj Ltd.
Infiniteaj Ltd is the controller responsible for the personal information described in this policy.
Infiniteaj Ltd
Greenwells Farmhouse
Melrose
Scotland
TD6 9HE
Company Number: SC821697
Registered in Scotland
Email: sophie@redwaves.co
2. Information We May Collect
Depending on how you interact with Redwaves, we may collect information including:
Your name
Billing and delivery address
Email address
Order and purchase information
Payment-related information
Communications you send to us
Product enquiries and customer-service records
Warranty and returns information
Technical information about how you use our website, such as IP address, browser/device information and website activity where applicable
Marketing and cookie preferences
We do not need to receive or store your complete payment-card details ourselves where payments are processed securely by our payment provider.
3. How We Collect Your Information
We may collect information directly from you when you:
Place an order
Contact Redwaves
Make a product or commercial enquiry
Request support
Make a return or warranty claim
Subscribe to marketing communications, if offered
Interact with our website
Some technical information may also be collected automatically through cookies and similar technologies, subject to the choices you make through our cookie controls.
4. How We Use Your Information
We may use personal information to:
Process and fulfil orders
Including processing payments, arranging delivery and providing order updates.
Provide customer service
Including responding to enquiries and helping with product selection.
Manage returns, faults and warranty claims
Including liaising with our manufacturing partner where necessary.
Operate and improve our website and business
Including security, troubleshooting and understanding how our website is used.
Meet legal and regulatory obligations
Including accounting, taxation and consumer-law requirements.
Marketing
Where permitted, we may use your information to communicate with you about Redwaves products, services or offers.
Where consent is required, you can withdraw it.
5. Our Lawful Bases
Depending on the circumstances, we process personal information because:
It is necessary to perform a contract with you or take steps at your request before entering into one;
We have a legal obligation;
It is necessary for our legitimate interests, provided those interests are not overridden by your rights; or
You have given consent where consent is required.
The ICO recommends that businesses determine and explain their applicable lawful bases rather than simply collecting information without defining why it is needed.
6. Payments
Payments made through the Redwaves website may be processed by third-party payment providers such as Stripe and any additional payment provider made available at checkout.
These providers may process personal information in accordance with their own privacy policies and legal obligations.
Redwaves does not intend to store complete payment-card details on its own systems.
7. Manufacturing and Delivery Partners
Some Redwaves products are dispatched directly from our manufacturing partner.
Where necessary to fulfil your order, we may provide the manufacturer and/or delivery companies with information such as:
Your name
Delivery address
Contact details
Product/order details
We only provide information reasonably required to fulfil and support your order.
Because our manufacturing partner is located outside the UK, fulfilling a direct-dispatch order may involve an international transfer of personal information. We will take appropriate steps required by applicable data-protection law in relation to such transfers.
Important before launch: because Maggie/Ideatherapy will receive UK customer details in China, I would have your developer/data-protection adviser confirm the precise UK GDPR international-transfer mechanism being used rather than inventing one in the policy.
8. Other Organisations We May Share Information With
Where necessary, information may also be shared with service providers involved in operating Redwaves, such as:
Website and hosting providers
WooCommerce-related service providers
Payment processors
Delivery/courier companies
Manufacturing/fulfilment partners
Professional advisers
IT/security providers
Analytics and advertising providers, subject to applicable cookie/consent requirements
We may also disclose information where legally required.
We do not sell your personal information.
9. Google Advertising and Analytics
Redwaves may use Google services to understand website performance, measure advertising and run advertising campaigns.
Depending on the services enabled and the choices you make through our cookie controls, these technologies may collect information about your interaction with the Redwaves website.
Advertising technologies used for online advertising require appropriate consent under current ICO guidance.
Non-essential advertising technologies should therefore not be activated before the necessary choice/consent has been obtained.
10. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting, tax, warranty and consumer-protection requirements.
Different categories of information may therefore be retained for different periods.
When information is no longer required, we will take reasonable steps to delete or securely dispose of it.
11. Keeping Your Information Secure
We take reasonable technical and organisational measures to protect personal information against unauthorised access, alteration, loss or disclosure.
However, no online system can be guaranteed to be completely secure.
12. Your Data Protection Rights
Depending on the circumstances, UK data-protection law may give you rights relating to your personal information, including rights to:
Request access to your personal information
Ask us to correct inaccurate information
Ask us to erase information in certain circumstances
Restrict processing in certain circumstances
Object to certain processing
Request transfer of certain information where applicable
Withdraw consent where processing relies on consent
To exercise a relevant right, contact:
sophie@redwaves.co
You also have the right to raise concerns with the Information Commissioner’s Office (ICO).
13. Changes to This Privacy Policy
We may update this Privacy Policy as our website, services or legal obligations change.
The current version will be published on the Redwaves website with its latest revision date.
14. Contact Us
Questions about this Privacy Policy or how Redwaves uses personal information can be sent to:
sophie@redwaves.co
or:
Infiniteaj Ltd trading as Redwaves
Greenwells Farmhouse
Melrose
Scotland
TD6 9HE
Company Number: SC821697
